1xBet Hits the Octagon: Carlos Prates Is the New Brazilian Brand Ambassador in the UFC

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1xBet have signed a partnership with UFC Brazilian “knockout artist” Carlos Prates. This contract turns the page on a new chapter for the brand in the world of mixed martial arts  and strengthens the company's position in Brazil, one of the world's fastest-growing sports markets.

Carlos Prates is a shining example of the new generation of welterweight fighters and one of the division's most promising competitors. He already has 6 knockouts in 7 UFC fights under his belt and is the only person in the organization to achieve 4 consecutive one-punch knockouts. Carlos earned the nickname "The Nightmare" for his aggressive style in the cage, his composure, and his high finish rate of over 80%.

1xBet will help the fighter grow his personal brand while showcasing Brazil on the global UFC stage to fans around the world.

"It's a great honor for me to represent Brazil in the UFC. I feel people's support and know that I'm fighting for them just as much as I am for myself. I'd like to thank 1xBet for their trust and belief in my potential. There's a lot of work ahead, and we're determined to travel the road to the championship belt," said Carlos Prates.

"We view this partnership as a long-term project and one of key pillars of development here in Brazil. We believe by combining our market leading product, sophisticated digital acquisition tools with the power of Carlos brand we will elevate 1xBet to even greater achievements in Brazil. Our goal is to help Carlos realize his full potential on the global UFC stage. Brazil deserves new champions, and we believe that Carlos could be one of them," stated Simon Westbury, Strategic Advisor at 1xBet 

Partnering with Prates strengthens 1xBet’s presence on the international MMA scene. The company aims to keep teaming up with bold, charismatic athletes who captivate fans and deliver fresh, entertainment-first experiences.