1xBet and support for Irish sports: Partnerships that develop the industry
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Sports in Ireland are not just about competition; they are an important part of the country's culture, uniting traditions, communities, and entire industries. 1xBet is officially licensed and operates within the local regulatory framework, confirming the legality and transparency of the brand's operating model.
1xBet actively contributes to the development of the local sporting landscape. In addition to international partnerships with organisations such as FC Barcelona, Paris Saint-Germain, Serie A, FIBA, and Volleyball World, the brand also invests in local Irish projects, including The Curragh Racecourse, Greyhound Racing Ireland, The Irish Retired Greyhound Trust (IRGT), The Final Furlong Podcast, and The Gleneagle Hotel & INEC Killarney, establishing a sustainable presence in the country's sporting ecosystem.
Supporting Irish horse racing and the equine industry
Horse racing remains one of Ireland's most important sporting traditions, and 1xBet supports this sector by being present at some of the country's leading venues, including The Curragh Racecourse, as well as through promotional activities at Punchestown Racecourse.
As part of these initiatives, the brand contributes to the development of racing events, prize funds, and sporting infrastructure, while also promoting the discipline through media projects and integrations.
Key activities include:
1xBet Supports Irish Racing Sprint Handicap – a sponsored race held as part of a racing series at The Curragh.
Final Furlong Podcast with 1xBet.ie – a local media project focused on horse racing and the equine industry.
Safer Gambling initiatives aimed at promoting responsible betting practices.
In addition, the brand was represented at selected events at Punchestown Racecourse, featuring the following races:
This involvement enables the brand to participate in key industry events and support the sector at multiple levels, from media engagement to sporting activations.
The brand also supports awards that recognise professionalism within the industry:
Best Trainer
Best Turned-Out Horse
A special place within Irish equestrian initiatives is held by the Final Furlong Podcast with 1xBet.ie, a local podcast dedicated to horse racing and equestrian sports.
As part of the partnership, the podcast serves as a media platform for:
Discussing major Irish and international racing events.
Providing analysis of upcoming races and results.
Featuring interviews with industry participants and experts.
Increasing audience engagement with equestrian sports.
This format combines sporting expertise with media content, making the horse racing industry more accessible and appealing to a broader audience.
These initiatives highlight a commitment to professionalism and quality within the horse racing industry.
Greyhound Racing Ireland: Supporting the industry and its infrastructure
Another important area of involvement is the partnership with Greyhound Racing Ireland, the organisation responsible for developing greyhound racing across the country.
Ireland hosts numerous tournaments, and 1xBet supports competitions and industry development at 15 key stadiums nationwide, including Shelbourne Park, Limerick, Galway, Youghal, and other venues that form the backbone of the greyhound racing industry.
The highlight of the season is the prestigious Irish St. Leger, one of the most significant events in the sport.
1xBet's support is aimed at:
Developing sporting infrastructure, including tracks and stadiums.
Contributing to prize pools.
Supporting the organisation of competitions.
Promoting and advancing the discipline.
Thus, the brand contributes to the long-term development of the industry as a whole, rather than supporting only individual events.
The Irish Retired Greyhound Trust (IRGT): Social responsibility
Another key area of collaboration is with The Irish Retired Greyhound Trust (IRGT), an organisation dedicated to the welfare of retired racing greyhounds.
1xBet supports projects aimed at:
Rehoming retired greyhounds with new families.
Covering veterinary expenses.
Providing care for animals until adoption.
Raising awareness of responsible animal welfare practices.
This initiative reflects the brand's social responsibility, emphasising not only sport but also the humane treatment of animals after their racing careers end.
The Gleneagle Hotel & INEC Killarney: Supporting darts, snooker, and pool tournaments
1xBet also partners with The Gleneagle Hotel & INEC Killarney, one of Ireland's leading sports and events venues.
It hosts major national tournaments in:
Darts
Snooker
Pool
Supporting these events allows the brand to expand its presence beyond traditional sports disciplines and strengthen its engagement with local sporting communities.
Conclusion
1xBet's local partnerships in Ireland span sports, media, and social initiatives, from horse and greyhound racing to animal welfare programs, helping establish the brand's sustainable presence in the country.
In 2026, the brand further expanded both the geographical reach and the formats of its partnerships, continuing to develop local and international sports projects.
